Whether you're launching a cosmetic, medical device, or food supplement, the registration process is where most brands either get it right… or get stuck. Here are three key steps to follow, and three common mistakes to avoid, so you can get your product to market without delays, drama, or unnecessary risk.

But here’s the problem: not all sleep supplements are created equal, and in many cases, they’re not as well-regulated as they should be

So let’s talk about it from a regulatory perspective. Because while celebrity brands often get the spotlight, they’re still held to the same standards as everyone else. Or at least… they should be.