October 31, 2026

Walk into any health shop or scroll through social media for five minutes and you’ll probably find a supplement promising to help with something.
Hormones. Menopause. Energy. Sleep. Hair. Skin. Stress. The list goes on.
The women’s health supplement market is huge, and there are some brilliant brands creating genuinely useful products.
There are also some making claims that should never have made it onto the packaging.
So, if you’re buying a food supplement, what should you actually look for?
Here are five simple things you can check.
1. Who is responsible for the product?
Look at the label and find the business responsible for it.
You should be able to identify who is behind the product and find the appropriate business name and address information required for the market where it is being sold.
If you’re struggling to work out who is actually responsible for the supplement you’re about to put into your body, we’d consider that a fairly significant red flag.
2. Look carefully at the claims
This is where things get interesting.
Health claims made about food supplements are regulated. Brands cannot simply decide that an ingredient “balances hormones” or that their latest formulation will “transform your menopause” because it sounds good in an Instagram advert.
Authorised health claims tend to sound much more specific and measured.
You’ll see language such as “contributes to normal…”, “supports the normal function of…” or “contributes to the maintenance of…”
Not quite as exciting as promising to change your life in 30 days, admittedly.
But there’s a reason for that.
3. Check the recommended daily dose
A supplement label should tell you how much to take and include a warning not to exceed the stated recommended daily dose.
More is not automatically better when it comes to supplements.
If a brand has been strangely vague about how much you should actually take, stop and check before using it.
4. Is it claiming to treat or cure something?
This is a big one.
Food supplements cannot claim to prevent, treat or cure a disease.
If you see a supplement claiming that it can treat a medical condition, cure your symptoms or replace medical treatment, alarm bells should be ringing.
Those are medicinal claims, and food supplements are not medicines.
If you’re concerned about symptoms or a medical condition, speak to an appropriate healthcare professional rather than relying on a supplement making promises it shouldn’t be making.
5. Look for the varied diet statement
Food supplements are intended to supplement your diet. The clue is quite literally in the name.
The label should include a statement explaining that food supplements should not be used as a substitute for a varied diet.
It might look like boring small print, but it is an important legal requirement.
You don’t need to be a regulatory expert
Nobody expects consumers to understand every piece of food law before buying a bottle of vitamins.
But knowing a few of the basics can make it much easier to spot when something doesn’t feel quite right.
Women are spending real money on supplements, particularly when looking for support with menopause, hormones, fertility and other health concerns.
They deserve accurate information about what they’re buying.
Because behind every misleading label is someone who trusted what it said.
Share this with someone who might find it useful.
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