Market Access

UK market entry for US and EU brands

Since Brexit, the UK runs its own rulebook, and an EU-compliant product is no longer automatically a UK-compliant one. Whatever you make, you will need a UK-established responsible party before you sell in Great Britain. Taylored is that partner for cosmetics, food supplements and medical devices, under one roof.

One contact, one document standard, one invoice. Responsible Person, Food Business Operator and UKRP for brands entering the UK.

Client healthcare and skincare products with a stethoscope
What changedThe three doorsWhy one partnerWhat happens firstWho we work withPricingFAQs

What changed after Brexit, and why it matters to you

Until 2021 a product that was compliant in the EU could be sold in the UK without further formality. Great Britain now runs its own versions of the cosmetics, food and medical device regulations, with its own notification portals, its own registers and its own requirement for a responsible party established in the UK.

The rules still overlap heavily with the EU's, which is the good news for EU brands: most of the technical work you have already done carries across. What does not carry across is the legal responsibility. A UK-established business has to be named for your product, and it has to be able to answer to the UK authorities.

For US brands the gap is wider. UK labelling, ingredient restrictions, claims rules and safety documentation differ from FDA requirements in ways that are easy to miss, and the responsible-party requirement applies just the same.

The role that responsible party plays depends on what you sell. Cosmetics need a UK Responsible Person. Food supplements need a UK Food Business Operator. Medical devices need a UK Responsible Person under a different regulation. Taylored provides all three, which is the point of this page.

The three doors into the UK market

Cosmetics: UK Responsible Person and SCPN

Every cosmetic sold in Great Britain needs a UK Responsible Person to hold the Product Information File and notify the product through SCPN, with the RP's name and address on the label. We act as UKRP, review the file and notify.

Food supplements: UK FBO and compliant labelling

Supplements need a UK-established Food Business Operator registered with a local authority and named on the label, plus a label that meets UK rules and contains no unauthorised novel foods or claims. We act as FBO and review the label.

Medical devices: UKRP and MHRA registration

Device manufacturers outside the UK need a UK Responsible Person who registers the devices with the MHRA and holds the technical documentation. We act as UKRP for Class I upwards and check CE and UKCA status against the transition dates.

Brands that sell across categories, a skincare range with a supplement line or a device with a cosmetic companion product, need two or three of these at once. That is where one partner earns its keep.

Why one partner

Most brands entering the UK have used three providers for three categories. Here is what changes when it is one.

One contact

The same consultant knows your cosmetics file, your supplement labels and your device registration. Questions from a marketplace or an authority are answered by someone who has seen the whole range.

One document standard

Product files, labels and registrations are prepared to the same standard, in the same format, and stored in one place. When a regulation changes, one review covers everything you sell.

One invoice

A single annual agreement for every responsible-party role you need, with onboarding work quoted once. No three renewals, three notice periods and three sets of terms.

It is also cheaper, because the onboarding review of your company, your markets and your labels is done once rather than three times.

What happens first

UK market entry with Taylored follows the same six steps whatever you sell:

Cosmetics with finished safety work move fastest. Supplements depend on label and ingredient screening. Devices depend on the technical file. We scope the timeline in the first call rather than guessing.

Who we work with

Most of the brands we bring into the UK are established businesses in the United States, Canada, Italy, Spain, Germany, France and the Netherlands, selling through their own sites, UK distributors or marketplaces such as Amazon UK and TikTok Shop.

Some are launching one product in one category. Many are moving a whole range across categories at once and want a single UK partner rather than a directory of specialists. Both are our normal work.

If you are earlier in the process and want to understand the UK route to market before you commit, our importing guide sets out the essentials for all three categories.

Importing to the UK: the essentials

Cosmetics brand entering the UK?

SCPN notification, PIF holding and review, label checks, legislation monitoring and vigilance, from the team that acts as UKRP for cosmetics brands worldwide.

See our UK Responsible Person service

How UK market entry is priced

Each responsible-party role is a fixed annual fee based on the number of products it covers and the state of your documentation. Onboarding work, such as bringing a safety report or a label up to UK standard, is quoted separately and only where it is needed. Multi-category brands get one agreement covering every role.

We do not publish a rate card, because a three-product cosmetics brand and a fifty-SKU multi-category range are not the same job. What you get is a written plan with a fixed price for your actual range before you commit to anything.

Get a market entry quote

Northern Ireland and the EU

Great Britain and Northern Ireland are different markets for regulatory purposes. Under the Windsor Framework, Northern Ireland follows EU rules, so selling UK-wide can mean holding both a UK and an EU responsible party.

We act as EU Responsible Person and advise on EU food business operator arrangements as well, so brands that want the whole of the UK and the EU can run it as one project. Our market expansion guides cover each destination in turn.

Market expansion guides by country

Frequently Asked Questions

Do I need a UK legal entity to sell in the UK?

Generally no. You need a UK-established responsible party for your product category: a Responsible Person for cosmetics, a Food Business Operator for supplements, or a UK Responsible Person for medical devices. Appointing one is far simpler than incorporating, and it is what most overseas brands do.

My product is EU-compliant. Is it UK-compliant too?

Not automatically. The rules overlap heavily, but notifications, responsible parties and some label details are UK-specific, and the two sets of rules have started to diverge. The gap is usually small, but it must be closed before you sell.

How long does UK market entry take?

It depends on the category and how complete your files are. Cosmetics with finished safety work move fastest; supplements depend on label and ingredient screening; devices depend on the technical file. We scope the timeline in the first call.

Can one partner cover cosmetics, supplements and devices?

Yes. Taylored acts as UK Responsible Person for cosmetics, UK Food Business Operator for supplements and UK Responsible Person for medical devices, with one contact, one document standard and one agreement across all three.

Do I need a separate UK label?

Usually a UK version, yes. The responsible party's name and address, certain mandatory statements and, for supplements, the nutrition declaration format are UK-specific. Often it is a small change to your existing artwork; we tell you exactly what before anything goes to print.

Why overseas brands enter the UK with Taylored

We act as UK Responsible Person, UK Food Business Operator and medical device UKRP for brands across North America and Europe, with the safety assessments, label reviews and technical file work done by the same team. One partner, three categories, no handoffs.

Entering the UK market?

Book a discovery call