So let’s talk about it from a regulatory perspective. Because while celebrity brands often get the spotlight, they’re still held to the same standards as everyone else. Or at least… they should be.

Scroll through TikTok or Instagram and you’ll find countless influencers and “wellness experts” raving about its benefits, from better sleep and reduced anxiety to improved focus, mood, hormone balance, digestion, and basically everything else under the sun.

Whether you're launching your own fragrance or just curious about what’s behind that fancy glass bottle, here are five compliance and regulatory facts about perfume that might surprise you.