Case Studies

Case study

Two

Supporting Claims Strategy and Defending Regulatory Challenges

Client Context

Food supplement company with established EU presence
Commercial pressure to differentiate through marketing claims
Previous or anticipated challenges from authorities or competitors

Challenge

Ensuring claims compliance under EU nutrition and health claims legislation
Defending existing claims while supporting commercial objectives
Managing EU FBO accountability during challenges

Our Support

Review of on-pack, website, and promotional claims
Assessment of substantiation and alignment with authorised EU claims
Risk-based claims strategy tailored to EU FBO obligations
Preparation of defence dossiers for authority or competitor challenges
Support with authority correspondence and responses
Guidance on future-proofing claims and marketing review processes

Outcome

Successful defence of challenged claims / mitigation of enforcement risk
Clear internal approval process aligned with EU FBO responsibilities
Commercial teams empowered to innovate within compliant boundaries
Strengthened regulatory credibility with authorities

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