Ashwagandha, known scientifically as Withania somnifera, is an adaptogenic herb traditionally used in Ayurvedic medicine where it is used to treat conditions including rheumatism, digestive issues, insomnia, and joint inflammation.

Marketing medical devices can be a challenge. The Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) shape the rules for advertising in the UK, including what you can and cannot say about medical devices.

If you want to sell medical devices into the European (EU) marketplace, you need to understand the role of an EU Authorised Representative. Our job is to act as the key person connecting non-EU manufacturers with European regulatory authorities making sure they follow EU rules.